For too long, exclusivity has been a real buzzword in beauty. But by definition, that means someone is always left out. We didn’t want that. Instead, CELLION is part of a more inclusive beauty movement – making our salon-quality formulas widely available at an accessible price point.

We don’t believe you should have to pay more for quality haircare that’s also vegan, cruelty-free and doesn’t contain SLS or parabens. Our award-winning formulas have a focus on natural ingredients and our bottles are 100% recyclable, to help minimise our carbon footprint and reduce landfill.

CELLION  is changing the hair game.


CELLION is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was inspired to create a range of luxury formulas at an affordable price point.

“I’m a huge believer that every person, no matter their story, should be entitled to look and feel good,” says Jaimee. “The lack of transparency and extortionate pricing across the beauty sector is what made me want to start CELLION.”